Brand Identity
A complete visual identity system built around your logo — new or existing: 3 initial directions, you choose one, then we develop it into your full identity with 3 revision rounds.
Starting from USD 749
Selected Work
A complete visual identity system
Everything your brand needs to look consistent everywhere. Only need a logo? See Logo Design.
3 initial direction boards
Each board shows one logo proposal, an indicative color palette, a typography direction and one sample application. You choose one identity direction — choosing is not a revision.
3 revision rounds
Three rounds of changes on your chosen direction. The rounds start after you select it.
Logo system
A new logo, or your existing logo refined and built into the system: primary logo, secondary/alternate layout where appropriate, icon/mark where applicable, and black, white and reversed versions.
Color system
Primary and secondary/accent palettes with HEX, RGB and CMYK values.
Typography
Primary and secondary typeface recommendations with hierarchy and basic usage guidance.
Visual language
Supporting graphic elements, shape/pattern direction, basic icon direction and imagery/photography direction.
Identity applications
Business card, letterhead, email signature, social profile/avatar and social cover/banner.
3 professional mockups
Your identity presented in realistic settings.
Brand Guidelines PDF
Typically 16–20 pages: logo system and usage, clear space and minimum size, do/don’t, colors, typography, visual language and applications.
High-resolution final files
Final files: high-resolution PDF, PNG and JPG. Transparent PNG included where applicable.
First directions within 4 business days
Covers your 3 initial direction boards only — this is not the final delivery time.
14-day delivery
Your project is completed and delivered within 14 business days.
Is this service right for you?
A consistent, professional look across every touchpoint — for brands launching, growing or refreshing.
Not included in Brand Identity
Brand Identity is your complete visual system. These are separate services or outside its scope:
- Naming
- Brand strategy
- Market research
- Copywriting
- Slogan or tagline creation
- Packaging design
- Website design
- Social media post campaigns or templates
- Presentation design
- Signage or environmental design
- Complex custom illustration
- Mascot design
- Custom font development
- Trademark or legal registration
- Printing or manufacturing
- Unlimited identity directions
- Unlimited revisions
A few details after checkout
Right after you purchase, you'll fill out a short brief covering:
It only takes a couple of minutes.
From purchase to final files
Common questions
How many revisions are included?
3 revision rounds are included, on the direction you choose. Choosing your direction does not use a revision round. Need more? Add an Extra Revision Round at checkout.
How long does delivery take?
Standard delivery is 14 business days from when your brief is submitted. Each Additional Application Item adds 1 business day, and an Extra Revision Round adds 2 business days.
What do I need to provide?
Right after checkout, you'll fill out a short brief covering everything our team needs to get started.
Is payment secure?
Yes — all payments are processed securely, and you're only charged once.
How do the 3 identity directions work?
Each identity direction is a presentation board — one logo proposal, an indicative palette, a typography direction and one sample application — not a complete identity. You choose one, and only that direction is developed into your full system.
I already have a logo. Is Brand Identity for me?
Yes. Upload your logo after checkout and tell us whether to keep it as is or refine it — we build the identity system around it. If you need a new logo, it’s included. You don’t need to buy Logo Design first.
What is in the Brand Guidelines?
Typically 16–20 pages covering an introduction, the logo system and alternates, icon/mark, black/white/reversed versions, clear space, minimum size, basic do/don’t usage, primary and accent colors with HEX/RGB/CMYK, typography and hierarchy, visual language, identity applications and a closing/contact page. The commitment is to these sections, not an exact page count.
Which files will I receive?
Final files: high-resolution PDF, PNG and JPG for your logo versions, applications and mockups, plus the Brand Guidelines PDF. Transparent PNG included where applicable.
What is the difference between Brand Identity and Logo Design?
Logo Design creates your logo and its essential files. Brand Identity is the complete visual system built around a logo — colors, typography, visual language, applications and Brand Guidelines.